MBA students learn Retail Management through Field Trip

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February 25, SMVD University Kakryal: In a significant developmental effort by the College Of Management, Shri Mata Vaishno Devi University, students of final semester MBA were taken to Udhampur under the guidance of Dr. Hari Govind Mishra (Assistant Professor, Marketing) and Mr. Ankush Verma along with Ms. Divya Sharma as student coordinators to provide the students with an exposure of the prevalent retailing concepts in the city. The whole trip was divided into two phases – former being the selling of the products to unorganized retailers and later being the visit to explore the retail formats in big organized stores like Bharat Big Bazar, Vishal Mega Mart and Easy Day. The city was divided into three areas namely Primary, Secondary and Tertiary and the students in different groups were assigned the task of selling products to retailers. The main areas covered by students were Adarsh Colony, Chabutra Bazar, Gole Market and Bus stand. In the second half of the day students got to know the relevancy of the visual merchandising, product line, product assortment and shelf management by their accompanied faculty Dr. HG Mishra. He also appraised the students about the various problems and modalities involved in retailing business. Also, he congratulated the students for their effective participation, effort and making the visit a huge success. The trip was an endeavour to impart practical exposure of the market to the students. The students were also very enthusiastic of the ways taken up by their faculty for going towards something beyond the texts and providing them with an opportunity to have an exposure of the market. Students were also very thankful to the varsity administration for their full support and making this trip a success.

Last Updated on Tuesday, 28 February 2012 09:24
 

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