School of Business : Activities


The School of Business offers MBA programme, designed as a full time two-year programme focusing on the proficiency in Business Management in accordance with the requirement of contemporary business world. The regular teaching is to be supplemented by intensive computer-based laboratory work on Software Packages, Research, Practical Training and Field Work. Continuously imparting of technical skills, value addition, and deep academic insight amongst the students is the aim of any new programme likely to be introduced to equip students with employment oriented skills.

Training Programme for Industry/Community at the Faculty of Management:

Period Programmes and Title
September 22-23, 2007 Executive Development Programme on Supply Chain Management
December 15-16, 2007 Management Development Programme titled €œDeveloping a Motivated organization
December 18, 2007 Jan 10, 2008 Business Skills Development Programme in association with MSME (Ministry of Micro, Small and Medium Enterprises, Govt. of India)
November 17-21, 2008 Management Development Programme on Supply Chain Management in association with MSME
January 6-10, 2009 In House MDP for Cadila Pharmaceuticals Ltd. in association with MSME, J&K
June 2009 onwards An Entrepreneurship Development Cell sanctioned by AICTE and UGC operational in the campus
February 17-18, 2011 Two-Day Workshop for the IFS Officers on €œCreating a Sustainable and Motivated Organization by Ministry of Environment and Forests, Govt. of India

National Seminars/Workshops Conducted by the Faculty of Management:

Period Programmes and Title
November 25, 2006 Business Environment in 21 century: Challenges & Opportunities (Student Seminar)
January 6-7, 2007 National Seminar on Emergence of Service Sector Led growth €“ Myth or Reality
February 2, 2008 Emerging Business Environment: Issues & Concerns (Student Seminar)
February 27-28, 2009 National Seminar on Growth of Indian Industrial Sector €“ A Roadmap for Success
July 10-23 2009 14 Days Faculty Training Programme on €œApplied Econometrics for Management Research
October 16, 2009 One day Workshop on €œUse of Microsoft Excel in Financial Planning and Decision Making
28-30 November, 2012 Indian Council of Social Science and Research Sponsored Three-Day Course on Research Methodology for Ph.D Students
September 1, 2012 One-Day National Seminar on Strategic Dimensions of Value Chain for Sustainable Development
March 29, 2013 One Day UGC sponsored National Conference on €œContemporary Issues in Business with reference to Global Economic Meltdown
20 May-2June, 2013 Two-Week Faculty Development Programme on Applications of Econometrics and Time Series Techniques In Business


Panel discussion on the topic €œCorporate & Corruption€ held by MarketINE club


Guest Lecture on ''Market Research'' by Prof. Ranjit Chakarborty 24th & 25th March, 2007

He introduced the students to the basic concepts of market research and relevance of decision making in current business scenario. He also deliberated upon the basic process of market research along with illustrations. He shared his understanding of research methodology with the students explaining different sampling techniques used in research. The use of operations research techniques in decision making was discussed in the concluding session of the lecture.

Mr. Nirmal Kumar Bhardwaj visits Faculty of Management 23rd March, 2007

Whole world is one level field, said Mr. Nirmal Kumar Bhardwaj while interacting with the Business students at College of Management, SMVD University. A prodigy of IIT Kharagpur, Mr. Nirmal has worked in various organizations in the corporate world in India and abroad. Sharing his views on modern era he said that it is no longer an era where information was power. Through technology, information is available right at finger tips. He urged the students to apply what they learn. He said that knowledge is not a function of ability to write exams and score marks. It is the ability to understand, assimilate and apply. It is the ability to use hybrid knowledge. He also discussed Emergence of Management as a profession and major accelerators of growth of Indian Economy. He also shared his views on key characteristics of a manager. He asked the students to be fearless, the only key to creativity and learning.

Mr. Atul Gopal interacts with the students of Faculty of Management 21st February, 2007

Corporate is looking for person-organization fit, said Mr. Atul Gopal while interacting with the students of College of Management. Mr. Atul Gopal who is an alumnus of IIM-Kolkata is also a guest member of premier institutes of management in India like Symbiosis, IIM, and IMDR etc. On being asked about the mantra of achieving success, he said that capitalizing on one s strengths and identifying the weaknesses to make sure that they do not hamper the growth of the person is the way to achieve success in life. He suggested the students to choose the career of their interest involving such activities which give happiness from within. He shared his experiences of recruitment and gave the students an insight into what the industry is looking for in fresh graduates. He asked the students to take their own decisions and be proactive. Corporate now-a-days is looking for a fit between the person and the culture of the organization. He substantiated his argument with examples from Google, HCL, HLL etc. The question and answer session ended with reflections on the session by Prof. N.D. Mathur, Dean, College of Management and Prof. B.C. Sharma, Director, School of Business & School of Economics.

Guest Lecture on ''Emerging Importance of Strategic Change and Flexibility - Managing Continuity and Change'' by Prof. Sushil Kumar, Department of Management, IITDelhi 18th Feb., 2007

Prof. Sushil Kumar from Department of Management, IIT Delhi delivered a lecture on ''The Emerging Importance of Strategic Change and Flexibility-Managing Continuity and Change'' at College of Management. He discussed strategic management and paradox of flexibility which is either exploration or exploitation. He insisted that quickness in responding to change in customer s behaviour is essential to survive in today's dynamic business scenario. He suggested one to change when one is at the peak of the performance and has to define a new performance curve. The lecture was illustrated by citing many classic examples that included cannibalization of Microsoft, core competencies of Sony, Honda, Motorola, and technologies of Intel, Xerox, Ford, GM, and reviving strategy of IBM etc. The lecture was concluded with an emphasis on the pragmatic application of Blue Ocean Strategy which emphasizes on making the competition irrelevant if one wants to grow. He said that the big globalization strategy today is ''Go and Grow with your customers''. The organizations should act like a flowing stream that is continuing and changing.

Two day National Seminar on ''Emergence of Service Sector Led Growth: Myth or Reality'' concludes at Shri Mata Vaishno Devi University. 7th Jan., 2007

Governor Lt. Gen(Retd) S. K. Sinha called for compatibility between service sector and industrial sector to sustain economic development of the country. Inaugurating the Seminar the Governor said that the service sector has immensely contributed to the growth of the economy. The governor stressed the need for extending the benefits of service sector to hitherto uncovered 367 million populations in the country. if we do so then only the growth of development can sustain. He noted with satisfaction that India is fast reaching a level of development nation ands is poised to be a global economic power. Tracing the growth of development to the sustained efforts made in various sectors immediately after independence, General Sinha said the initial years witnessed a controversy over prioritization of agriculture and industrial sectors. The Governor said the conception of management has been pioneered by the army which had to manage large manpower and huge equipments. Gradually, requirement of management were felt in the civil society and the concept grew with refinements with changing times. General Sinha, who is also the chancellor of the University, elaborately dwelt on the need for utilizing resources and assets in a productive manner and cited the example of Britain that took lead over Spain in economic development. In his presidential address, Vice-Chancellor, Prof. N.K. Bansal said that emergence of service sector growth in India is a reality indices of the Indian economy. He said that this sector contributes more than 50% to the Indian GDO. Prof. Rajat. K. Baisya, Department of Management Studies, IIT Delhi in his keynote address focused on importance of service sector, outsourcing, tourism and the ground reality. Earlier the governor also released the second issue of Arth Anvesan, the Journal of College of Management. Additional Chief Executive Officer, SMVDSB, Puneet Kumar, Deputy Commissioner, Udhampur, O P Kalandhria and senior executives of various multinational companies besides intellectuals and luminaries in the management field from various parts of the country were present at the inaugural session. The Seminar continued with Technical Session-I being on Knowledge Management. It was chaired by Prof. R.D. Sharma, Rector Kathua Campus, University of Jammu, Prof. Prakash Singh from IIM Lucknow was the guest of honour and Sh. S.K. Jain, GM-HR, ONGC delivered keynote address in the session. High quality research papers were presented by delegates from different corners of the Country on themes like Knowledge Process Outsourcing, Knowledge Management, Knowledge markets, Value added accounting etc.Technical Session-II was on the theme Telecommunication Service. It was chaired by Mr. Punit Mathur, GM-Airtel and Ms. Vineeta Dixit, Senior Consultant; Ministry of Information Technology was the co-chairperson of the session. Various burning topics on telecommunication sector were discussed by delegates like e-governance, telecommunications and rural development, internet and socio-economic development etc.Technical Session-III being on HR Outsourcing discussed the issues and challenges in the Business Process Outsourcing Sector. The chairperson of the session was Prof. T.N. Mathur from University of Rajasthan, co-chairperson being Vikrant Makhija, Head-HR, Airtel, Jammu. In his Valedictory address, Prof. N.K. Bansal, the Hon ble Vice-Chancellor, SMVD University, said that technology alone will not suffice. India requires transformational change in the education sector to meet the needs of the Industry. The young brains need to be trained by the experienced to make them employable and that requires collaboration of industry and academics. Education needs to be relevant to the needs of the industry. In the function, the guest of honour Shri S.K. Jain, GM-HR, ONGC also shared his thoughts on the Seminar. The function was presided over by Prof. Aijaz Mattoo, Head-Department of Management, University of Kashmir. The function came to an end with warm reflections by the delegates about the Seminar.

Guest Lecture on "Investment in Stock Market" by Prof. Khursheed Bhatt Head-Department of Commerce, University of Kashmir 9th Jan., 2007

While talking about the Management of Investment, Prof. Khursheed Bhatt stressed on setting of objective of investment by identifying the risk tolerance limit determined by the financial capability and nervousness of a person. He said that setting of objective should then be followed by a decision on portfolio of investments. He suggested putting a portion of wealth in risky assets and a portion in non-risky assets so as to assure a good return. Fundamental analysis is required to identify the stocks, which consists of Economy analysis, Industry analysis and finally Company analysis. He also discussed the feasibility of choosing the direct and indirect routes of investment.

Homecoming highlights January 14th, 2007

The College of Management reunion was celebrated homecoming weekend amidst the serene surroundings of Shri Mata Vaishno Devi University. The alumni were blessed with the gracious presence of Prof. N.K. Bansal, Hon ble Vice-Chancellor, SMVD University. Prof. N.D. Mathur, Dean, College of Management, Prof. B.C. Sharma, Director, School of Business & School of Economics, Col. V.K. Kapoor, Registrar, SMVD University, faculty members of College of Management and SMVD University were also present on the occasion. The alumni were welcomed with a colourful cultural programme prepared by the students of College of Management. While sharing their experiences, they suggested their juniors to enjoy every moment of life at the campus and at the same time put up hard work at whatever they do, as in the corporate world it is the excellence in work which really matters and helps one in moving up the ladder in life. They interacted with the faculty and the juniors and recalled all the wonderful moments spent in the campus. To further strengthen the relationship, Alumni Association was formed which shall be headed by Prof. B.C. Sharma, Director School of Business & School of Economics with Mr. Tushar Mahajan, Mr. Vikas Gupta, Mr. Sushil Sharma & Ms. Vasudha Suden as representatives from alumni.

Commissioner of Income Tax, J & K visits Shri Mata Vaishno Devi University 3rd Feb, 07

''Awareness amongst the public about their legal responsibility to pay taxes and identification of willful defaulters and taking coercive measures against them is the two pronged strategy pursued by Income-Tax department for identification of potential tax payers'', said Mr. Virendra Singh, the Commissioner of Income-Tax, J&K during his visit to the University along with his team. Delivering a lecture on ''History of taxation, Management of Core functions, Black economy and Tax Frauds'' at College of Management, Shri Mata Vaishno Devi University, the Commissioner of Income-Tax stressed on the need for widening of tax base by having frequent interaction with trade associations, educating the public through question-answer sessions on the local T.V. channels, seminars, awareness camps etc. Tracking the history of taxation, he explained the pre-reform structure and the evolution of the present Income Tax Act, 1961 in India. He also made the students aware about the reforms that were taken up like lowering of Income Tax and Corporate-tax rates, simplification of filing of returns of Income, lowering of rates of Indirect taxes/duties, computerization of operations, presumptive tax scheme for simplification and widening of tax base etc. Mr. Virendra Singh also explained in detail the number of functions performed by IT authorities to make people pay for the civilized society in the form of taxes like administrative, technical, core functions etc. In the recent years, he explained, the main thrust of their office is to develop a vision, a positive work culture to foster team spirit amongst their staff. He also discussed the global perspective in relation to black money, tax evasion, effects of black money on Indian economy, measures to unearth black money and the like. Prof. N.D Mathur, Dean, College of Management and Prof. B.C. Sharma, Director, School of Business & School of Economics also shared their views and suggestions on the topic. Col. V.K Kapoor, Registrar, SMVD University was also present on the occasion. Mr. Radhakrishnan, the Finanace Officer of SMVD University thanked the guests for sparing time from their busy schedule to enrich faculty, students and staff with valuable knowledge and information. Later the day, the esteemed guest Mr. Virendra Singh and his team attended an interactive session on Conflict Management conducted by Prof. N.D. Mathur, Dean College of Management, SMVD University.

Mr. Abbas Ali Mirza, Partner, Deloitte and Touche (ME) visits College of Management 5th Feb, 07

Mr. Abbas Ali Mirza, Partner, Deloitte and Touche (ME) delivered a lecture on ''Globalization of Financial Reporting & the Way Forward'' in the College of Management, Shri Mata Vaishno Devi University. Quoting various instances from the global arena he stressed on the need for high value system amongst the corporate sector. He said Indians have got strong value system and that is the reason that they gain respect wherever they go. He gave various real life examples stating why Indians should be proud of themselves. 38% of doctors in USA are Indians, 12% scientists in USA are Indians, 36% of NASA scientists are Indians, the third richest man in the world is an Indian, and Indians are occupying various top positions in Multi-National Corporations and so on. World history facts also speak in favour of India as the cradle of the human race like invention of number system, zero, establishment of first ever University in Takshila in 700BC, Sanskrit being the most suitable language for computer software etc. He explained globalization of Financial Reporting and adoption of International Financial Reporting Standards (IFRS) by corporate sector. More than 8000 listed companies are using IFRS in more than 100 countries. 200 of the Fortune 500 conglomerates use IFRS. The session ended with a series of questions for the students whereby Ms. Shalika Gupta, student of MBA won the prize of a book on IFRS authored by Mr. Abbas Ali Mirza.


Guest Lecture on Human Resource Management by Prof. J. R. Dhotra H.O.D., Business School, University of Jammu 31st Jan.,06

n his interaction with the students of School of Business, Prof. Dhotra discussed one of the most important functions of Business Management that is Human Resource Management. Throwing light on interesting recent trends in Human Resource Management, he called upon all the budding managers of tomorrow to be good at this vital aspect of management. According to him outsourcing of HR functions has emerged as an important challenge. Use of Information Technology has added zinc to the professional nature of Human Resource Management. He also analyzed the various human resource practices being practiced by different nations of the world.

Mr. Rohit Kansal, M. D, JKSRTC visits School of Business. 10th Feb., 06

Mr. Rohit Kansal visited the School of Business, SMVDU on 10th Feb., 2006. He was involved in teaching Organizational Behaviour and Marketing Management to the 1st batch of MBA students during 2004-05. During this visit he appreciated the overall development of the students. He discussed some basic aspects of Marketing using a case study. While interacting with students, he talked about the various Marketing trends in Europe and their impact on the Indian business environment.

Mr. Satish Koul, Head, Maral Overseas Ltd., Jammu visits School of Business. 10th Mar., 06

Mr. Satish Koul accompanied by Mr. Sanjay, IT head Bhilwara Jammu visited School of Business on 10th of March, 06. He shared his life and work experiences with the MBA students of School of Business. Giving a slight flavour of humor he discussed the serious hardships he faced in business in India and abroad. He encouraged the students to become entrepreneurs and asked them to inculcate the ability to generate or adopt new innovations and to successfully bring them to market. He advised them to gain experience by working in a company and utilize that experience in starting a new venture. With a strong belief in Empowerment of Women he has been engaged in developing a large women workforce at Bhilwara Jammu. Now he is planning to start a new unit that will be run by only women.

Guest Lecture by Mr. Ajay Gupta, Senior Finance & Accounts Officer,ONGC on Enterprise Resource Planning 23rd Mar., 06

Mr. Ajay Gupta discussed the benefits which the technology has given to the society in general and business in particular. Explaining Enterprise Resource Planning in detail he discussed the support it has given to manufacturing, distribution and finance business functions. ERP which is the technological evolution of Manufacturing Requirement Planning has developed through the use of various Relational Database Systems, Computer Aided Software Engineering, development tools and client server architecture. Particularly beneficial for the Information Technology students this lecture added to their knowledge immensely.

Mr. Sandeep Kohli, Head- Finance Coca-cola Jammu interacts with students of School of Business 1st April, 06

When asked what makes a successful manager Mr. Sandeep Kohli, Head, Finance, Coca- cola, Jammu replied ''Resource Management''. In the interaction with the students of School of Business Mr. Sandeep Kohli gave an overview of various finance operations conducted at Coca-Cola, Jammu. He discussed the importance of synergistic efforts of various managers in the organization like production manager, marketing manager, human resource manager, sales manager and so on.

Guest Lecture by Prof. Khursheed Ali, Department of Management Studies, University of Kashmir on Organizational Conflict and its Management 19th April, 06

Prof. Khursheed gave a detailed lecture on the topic ''Organizational Conflict and its Management'' with an aim to make the students understand organizational conflicts created by behavioural and structural factors, how and why conflicts arise at various levels of the organization and to suggest ways and means to manage organizational conflicts. Distinguishing between the types of conflict as functional and dysfunctional, he said that some amount of conflict (functional) is all necessary for the survival and success of an organization.

Guest Lecture by Prof. Khursheed Ali, Department of Management Studies, University of Kashmir on Building Competencies 20th April, 06

By quoting Mahatma Gandhi ''we must become the change we want to see'', Prof. Khursheed Ali emphasized the importance of building competencies in this competitive world. He explained that in organizations competencies can be developed only by empowering people, facilitating people in attaining personal and career goals, recognizing their efforts, communicating with them openly and investing in them. He concluded with the ways to empower people like providing resources, developmental opportunities, information, recognition and reward.

Guest Lecture by Prof. Sushil Kumar, Department of Management Studies,IIT Delhi on Strategic Management

Apprising students of Flexible Systems Management, Prof. Sushil Kumar cited examples from various national and multi-national companies which are using flexibility in systems management. Toyota, Microsoft, McKinsey, ABB, Nike, Wal-Mart, Compaq and the like were discussed. Emphasizing flexibility he told that it is not a destination but a journey, not a one time phenomenon but a process of continuous change, is not demanding time for action but generating spontaneity and agility, is not to create chaos but to bring a natural organic order out of it. Prof. Kumar was very keen in stressing that flexibility and control goes hand in hand with the help of which only order can be achieved. He concluded his lecture by discussing the SAP LAP Model (Situation Actor Process, Learning Action and Performance) of General Problem Solving.

Guest Lecture by Prof. Hemant Indurkar, Department of Management,MITM Indore on Indian Ethos and Management & Marketing Management 04th & 05th May, 2006

In his lecture on Indian Ethos and Management Prof. Hemant Indurkar beautifully related Indian Ethos from Bhagwad Gita and Mahabharata with the management principles and practices. He stressed on team spirit by saying, ''Coming together is a beginning, Keeping together is a progress and working together is a success'' and gave several examples from Mahabharata and Indian Management. During the second day of his visit, he delivered a lecture on the basic concepts of Marketing Management giving relevant examples from national and multi-national companies.

Guest Lecture by Prof. D. K. Banwet,Department of Management Studies,IIT Delhi on Supply Chain Management Practices in India 5th May, 06

During the interaction with the MBA students in School of Business, Dr. Banwet gave an overview of one of the most important field in India and in the whole world that is Supply Chain Management. He explained that Supply Chain Management is primarily concerned with efficient integration of suppliers, warehouses, factories and stores so as to produce merchandise in right quantities distribute it to the right locations and at right time. He discussed the various functions involved like forecasting, purchasing, inventory management, information management, quality assurance, scheduling, production, delivery and customer service.

Guest Lecture by Prof. V. D. Sharma, Ex-head, Department of Management Studies, Kurukshetra University on General Management 17th September, 06

Prof. V. D. Sharma, ex-head, Department of Management Studies, Kurukshetra University, visited College of Management, SMVD University. Interacting with the Management students, he provided valuable inputs on what makes a good manager. Stressing on decision making skills of a manager, he said that it is this process which can make or mar an organization. He explained the importance of concepts like Emotional Stability and Vision with the help of simple day to day examples from our lives. He also threw some light on the difference in the functioning of public and private sector enterprises.

Guest Lecture by Prof. D. K. Banwet, Department of Management Studies, IIT Delhi 6th Oct., 06

During his interaction with the students of College of Management, Prof. D. K. Banwet stressed upon the importance of effective communication skills in succeeding in all spheres of life particularly in the work life of a person. He said that in today's competitive and constantly changing world not only IQ and EQ are important but SQ is also important which stands for Spiritual Quotient. SQ can act as a major stress buffer in this highly competitive world. He mesmerized the students with his simple talk on a very complex subject like communication.

Prof. S. N. Yadav, Department of Management Studies, IIT Delhi interacts with students of School of Business 6th October, 06

Prof. S. N. Yadav interacted with the students of College of Management and wished them luck in their future endeavours.

Guest Lecture by Dr. Manoj Kumar, Associate Professor, Indian Institute of Management, Lucknow on Corporate Finance 16th Oct.,06

Dr. Manoj Kumar visited College of Management, SMVD University. He stayed for four days in the University campus. During his stay, he interacted with the students and enriched them with the knowledge about various emerging issues in Corporate Finance. He discussed Accounting Standards and their role in managing the finance of big business houses in the corporate world. He elaborated upon the integration of Indian Accounting Standards with the world standards. He also shared his knowledge about Corporate Financial Reporting i.e. revenue recognition, inventory management, depreciation accounting, cash flow, fund flow and the like.

Guest Lecture by Prof. B. K. Vashisth, Ex-chairman, Deptt. Of Economics, Kurukshetra University on Business Economics & Environment 6th Nov.,06

Prof. Vashisth explained and analysed different current and core issues of Business Economics and Environment. In his lecture, he elaborated the empirical managerial theory of Limit Pricing and theory of Sales Maximising and its applicability for corporate sector of developing countries like India. He also emphasized on the relevance of these economic theories in day to day decisions of business world.

Student Seminar on ''Business Environment in the 21st century: Challenges & Opportunities'' 25th Nov.,06

A one day Student Seminar was organized on the theme ''Business Environment in the 21st century: Challenges & Opportunities'' at College of Management, Shri Mata Vaishno Devi University on 25th Nov., 2006. The Seminar was sponsored by Aircel which provided the platform to the students of different Universities to deliberate on the topic. On this occasion Prof. N.K. Bansal, the Hon ble Vice-Chancellor SMVD University remarked that with increasing productivity and excellence India can avail the available business and trade opportunities in the globalized world. The keynote speaker Prof. R.D. Sharma, Rector Kathua campus, Jammu University emphasized on grabing of opportunities in the era of globalization with the positive competitive edge. Marketing & Sales head of Aircel Jammu also analysed the business opportunity availed by their organization in J&K region. Prof. N.D. Mathur, Dean College of Management and Prof. B.C. Sharma, Director School of Business & School of Economics also expressed their views and highly inspired the students on this memorable occasion. More than 35 students from the esteemed institutions like The Business School, Jammu University main campus as well as Kathua Campus, Baba Ghulam Shah Badshah University, ICFAI Jammu, Center for Tourism and Hospitality Management ''Jammu University and students of School of Business and School of Economics of SMVDU presented research papers on the various fundamental challenges and opportunities in the Business Environment. Budding managers from Business Schools emphasized on the topics like Retail trading, e-commerce, Industrial Sickness, Business Process Outsourcing, Self Help Groups, Human Development Index, Capital Account Convertibility etc. Mr. Anmol of Jammu University got the first prize for best paper presentation. He presented a paper on Global Brand in the Making: Made in India Brand . The 2nd and 3rd prize were won by Ms. Misha Aima and Mr. Sandeep of Jammu University. The Seminar gave a platform to the students to share their intellectual views on paradigm shift in the Business Environment and relate it with the challenges and opportunities available.


A three day highly interactive programme was held in the School of Business from 21st February to 23rd February, 2006 which was designed to build the confidence and critical interview skills required by the students who want to ensure success at their first job interview. Mr. Maruti Sharma of Power Communication, an international trainer and coach, ensured that the students shall increase their strike potential in the placement interviews by helping them develop the necessary core competence skills.

Last Updated on Thursday, 10 September 2015 10:56